Objective

To help Soulsnooze carve out a unique niche in the crowded sleep product market through distinctive motion design. The goal was to visually express the softness and calm of their breathing-inspired sleep products while setting the brand apart with a fresh, animated voice.

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What we've done

1. Developed a 2D animation style

2. Designed a dreamy motion

3. Created animated brand assets for digital campaigns

Results

A clear recognizable motion style that differentiates Soulsnooze from competitors with an increased emotional appeal through soothing animations.

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Conclusion

Through soft, stylized 2D animation, Soulsnooze now communicates its brand essence in a vissualy distinctive way.

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Credits

Tom Romkes: Creative Direction