Objective

To refresh Instawall's brand through motion design, aiming to broaden its appeal beyond a warm, nostalgic audience. And to connect with younger users by creating a more vibrant, emotionally resonant, and design-forward experience.

Without losing the brand's core sentiment of cherishing memories through life's phases.

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What we've done

1. Designed a bold, motion friendly visual style

2. Created a set of illustrations focused on life stages

3. Motion Design that brought the brand to life across platforms

4. Produced campaign-ready marketing videos and social content

Results

A dynamic new look that appeals to both existing and new audiences, increaded emotional resonance through storytelling in motion and clear visual assets that support future campaigns and product rollouts.

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Conclusion

With a refreshed motion design system and emotionally rich illustrations, Instawall evolved from a cozy photo product into a brand that speaks to multiple generations. The result is a more contemporary, expressive and memorable brand experience, ready for growth and cultural relevance.
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Credits

Tom Romkes: Creative Direction