Objective

Design a brand and 3D character for an AI start-up that accurately represents their brand and appeals to their target audience.

Neople is the Den Bosch-based Series A startup on its way to becoming the leading AI customer support creators for E-commerce clients.
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Bluq's Responsibilities

1. Redesign Brandsystem & Logo

2. 3D character design

3. Motion Design

4. Art Direction

Neople Character & Brand Refresh

Bluq Studio was asked to redesign Neople’s 3D character to better align with their evolving brand. The character needed to be highly adaptable, so we built a custom 3D generator that allows for endless variations. Customizable by color, clothing, hairstyle, expression, and pose.

Beyond the character, we refreshed the entire visual identity. This included a new logo and brand system that reflect Neople’s lighthearted yet professional approach to AI in the workplace.
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From website to on- and offline marketing content, event assets, and motion principles, every touchpoint was unified under one cohesive and dynamic brand experience.

Results

The visual brand accurately represented the brand's values and appealed to their target audience. The business reported increased website traffic and social media engagement, and the clients loved their personalised Neople's.

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Credits

Bas Ploeg: Co-Founder
Luke Janissen: UI/UX Design
Milan Meurs & Adrie Smith: Marketing crew